Football

Former free-kick maestro David Beckham now presents himself as a savvy businessman. He leverages the attention brought by his involvement with the Inter Miami for his own benefit, utilizing his status as an advertising icon.

The European Championship trophy stops in Germany's football-business capital. There's still no sign of tournament atmosphere. Yet, fans would hope for an carefree football summer.

The German Football Association (DFB) has opted for Nike over Adidas: Just like in sports, there are victories and defeats in business. And in February Adidas itself had an unexpected success at the Super Bowl.

The German Football League (DFL) discontinues negotiations with financial investor CVC for a multi-billion-dollar investment. This decision by the DFL's executive board comes in response to discussions and protests surrounding the deal.

SAP founder Dietmar Hopp is one of the most committed investors in German football. He paved the way for TSG Hoffenheim's rise to the Bundesliga. Last year, he returned the majority of shares to the club, out of respect for the 50+1 rule, as he stated.

Martin Kind is a successful entrepreneur. As an investor in the football club Hannover 96, he tends to be contentious and controversial. This regularly puts him in the headlines, most recently in the discussion about the allocation of TV rights licences by the DFL.

Der Videodienst von Google darf die Sonntagsspiele der Football-Liga in den USA übertragen und nimmt dafür viel Geld in die Hand. Nutzer sollen so verstärkt für die kostenpflichtigen Streaming-Angebote der Alphabet-Tochter begeistert werden.