RTL and ProSiebenSat.1 earnings

Modest 2H recovery in TV advertising expected

The TV advertising business in Germany is struggling to gain momentum, but looks set to improve in the second half. RTL and ProSiebenSat.1 both have strong growth in streaming business – but this is not yet profitable.

Modest 2H recovery in TV advertising expected

As with its competitor ProSiebenSat.1, RTL is having to contend with a weak television advertising market. However, the fact that the group's revenue fell by 3% to 2.78 billion euros in the first half of the year was also due to the shrinking production business of its subsidiary Fremantle. Its revenue fell by 5.4% to 905 million euros. RTL attributes this primarily to lower revenues from the US, where production costs are currently being cut across the board.

In a conference call with journalists, CEO Thomas Rabe highlighted the growth in the streaming business. In Germany, there were 6.36 million paying subscribers at the middle of the year – 14% more than a year earlier. Usage time and net reach also increased.

Streaming start-up losses more than halved

Streaming revenues also rose by just over a quarter due to higher subscription prices and advertising revenues in Germany (RTL+) and France (M6+). RTL+ is also active in Hungary. Start-up losses in streaming were more than halved to 34 million euros (previous year: 84 million euros), and the company is on track to achieve profitability for its streaming services next year.

The outlook for 2025 is confirmed, with adjusted Ebita to increase to around 780 million euros – provided that, as expected, RTL Group's TV advertising revenue grows by 2% to 3% in the second half of 2025.

Cost reductions are being made. The switch of RTL+ in Germany to the Bedrock technology platform, which is scheduled to be completed early next year, should contribute to this. Bedrock is a media-tech joint venture between RTL Group and M6 of France.

Waiting for the EU Commission

At the end of June, RTL announced its intention to acquire the pay-TV and streaming provider Sky Deutschland. Rabe now said he hopes to receive approval from Brussels sooner rather than later in 2026. After RTL submitted documents to the EU Commission, the first questions from the competition authorities are now being answered.

The decline in start-up losses in the streaming business did not prevent RTL from seeing a drop in earnings in the first six months. Operating earnings after depreciation and amortisation (Ebita), adjusted for special items, which is a key figure for RTL, fell to 160 (172) million euros, with the margin declining to 5.8 (6.0)%. Consolidated earnings fell to 59 (173) million euros, which RTL attributes primarily to special items.

ProSiebenSat.1 also suffered a decline

ProSiebenSat.1, RTL's largest competitor in German commercial television, also suffered a decline in the first half of the year. Adjusted Ebitda fell to 99 (previous 163) million euros, the company already reported a week before the RTL results. Revenue fell at a similar rate to that of RTL: adjusted for currency and portfolio effects, it fell by 2% to just under 1.7 billion euros. A major reason for this was also the weak, cyclical TV advertising business, which generates high margins. In contrast, revenue from the Joyn streaming platform continued to grow strongly. The company does not disclose revenue figures.

The management boards of the two groups expect the advertising business to recover in line with the economy in the second half of the year. Added to this is a base effect from the very weak fourth quarter of the previous year, which is a crucial period due to the Christmas season.

Special dividend for sale of RTL Nederland

Rabe is promising shareholders a special dividend of 5 euros in May 2026 for the sale of the Dutch subsidiary RTL Nederland. The sale to the private Flemish media group DPG Media was completed at the beginning of July for 1.1 billion euros in cash. RTL estimates the largely tax-free profit from this at around 900 million euros.