financial education

It is not only the USA that provides a good example of accessing the capital markets for pensions and wealth creation. Much can be learned from other EU countries with successful models – such as Sweden and the Netherlands.

Simple language and a lively presentation are crucial to interest young people in financial services. Youtube and TikTok are increasingly popular channels for banks.

Beyond Baden-Württemberg and Bavaria, German schools rarely provide practical financial knowledge. Various school initiatives from the finance industry can, at best, only partially solve the problem.