pharmaceuticals
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E-prescription gives Shop Apotheke a growth boost
Higher, faster, further: Shop Apotheke is growing rapidly thanks to e-prescriptions. But growth comes at a price in the form of high marketing costs. CEO Olaf Heinrich explains the strategy to Börsen-Zeitung.
Bayer Pharma has six „blockbuster candidates“ at the start
Stefan Oelrich, Member of Bayer's Board of Management and Head of the Pharmaceuticals Division, is confident about the development pipeline. As one important patent expires, he points to a range of new products that will generate big sales.
Bayer acts with courage born out of desperation
Long-suffering Bayer shareholders are being asked to stump up 8 billion euros in a cash call. What looks like a bold move might just be courage born out of desperation.